Consulting Services
STRATEGY, VALUE PROPS, CONTENT & COPY
VALUE PROPOSITION CREATION
Are you promoting your unique blend?
To survive online these days, it's vital to explain why you're better than the rest. Yet still, businesses rehash competitor's messages - or worse, copy global brands.
Global to ambitious challenger brands: my value propositions have helped them develop powerful clear messages: resonating with the right people and grabbing market share from the competition.
The rocket booster in your sales funnel: get this sorted and conversions will soar.
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CUSTOMER JOURNEY COPY
Does your copy speak clearly to clients?
Marketing messages take place in a complex ecosystem. Each one needs to be clear and consistent, driving the reader towards a series of actions.
Perhaps an errant email dropped the ball. Maybe your video scripting was a bit salesy. Or your bots were too, er, robotic.
I'll take a good hard look at your funnel content and copy. And I'll get your marketing running smoothly and efficiently with well-planned and architected copy.
No bunged-up filters: just freshly-brewed goodness.
CONTENT & COPY
Need a short, sharp jolt for your comms?
Worked out where your leads or customers are falling off?
Bulletproof your funnel with an espresso shot of conversion-focused copy.
- Entice leads with persuasive landing pages, web copy and email nurture sequences.
- Tempt subscribers beyond the Lite with seamless onboarding - using email, bots and micro-copy.
- Grow customer lifetime value with conversations that ascend and delight, or re-activate.
COMPELLING CONTENT
Attract the right people to your website?
We'll get them on your scent with compelling, credible content. The kind that gets prospects or influencers to turn on the kettle and kick back with a cuppa - maybe a cheeky biscuit.
- Big rock content that owns topics showing thought leadership.
- Blogs that get shared, build influence and drive sales.
And because we're big picture thinkers, we'll advise on how best to 'slice and dice' this across your marketing: speaker ops, infographics, video scripts, social posts: the works.
STRATEGIC CONSULTANCY
Communications Strategy
Communications, campaign or content strategy, we'll discuss objectives, metrics and audit your existing content and copy.
Then I'll develop a plan to suit your budget, that conveys your unique awesomeness within architected content and copy.
